Netflix dropped a bombshell at Anime Expo 2025: its anime viewership has tripled over the last five years, with more than 50% of its subscribers—over 150 million households—now tuning into anime. This represents a seismic shift in the entertainment industry.
Mainstream Acceptance
The numbers confirm what anime fans have known for years: anime has gone fully mainstream. What was once a niche interest has become one of the most popular forms of entertainment globally.
Industry Implications
Netflix's investment in anime continues to grow, with major acquisitions like Steel Ball Run demonstrating their commitment to the medium. This influx of capital benefits the entire industry, potentially leading to higher production values across the board.
Competition Intensifies
Netflix's success hasn't gone unnoticed. Crunchyroll, Disney+, and other platforms are all increasing their anime investments, creating a competitive landscape that benefits consumers and creators alike.
The Future
As streaming platforms treat anime premieres like Hollywood blockbusters, the medium's cultural position continues to elevate. 2026 looks to build on this momentum with some of the most anticipated releases in anime history.